YouTube is essential for advertisers today. A video marketing strategy has tremendous benefits to a business’s online presence and branding efforts. YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren’t just willing to watch videos; they’re actively seeking them out,” says Jess Fee of Mashable.
Video marketing at an all-time high. Consumers are bored with traditional marketing and are actively seeking videos and content that interest them the most. YouTube allows advertisers to develop an audience, create and cultivate a clear brand message, and engage authentically in the online arena.
According to GR Reporter Online, “Many people switch to another channel while commercials are running and ads themselves are considered annoying. On the other hand, a good, funny or original advertisement is shared by people over the network and is considered a form of entertainment. Shared by a friend, an advertisement can be considered a recommendation of the product itself. The experience is very different.”
Advertisers stand to gain more than just an online presence with videos on YouTube. Advertising can be targeted geographically. Consistent branding is in the advertisers’ control. Online presence and websites can be indexed at a rapid pace. And sales have been known to increase over 10% with video marketing.
The Salisbury Post can help your business create video, eblasts, and more. No matter what your business size or budget, we are here to help. For information about SP Digital, contact Tara Van Geons at firstname.lastname@example.org.