While I would love to say that I created more great content, I have instead decided to share with you the great content of others. Here are a few articles that I am finding to be particularly helpful, and I hope you will too.
The Art of the Social Media Press Release
If you have only a moment to tweet out an announcement, you only have your smartphone to take a quick photo or video related to your announcement, or you simply want to promote your official press release, then you have to rely on the power of social media. Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Read More Here.
5 Inexcusable Social Media Sins
Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid. Read More Here.
Listen Up Old School Advertisers: Social Media & Digital Advertising Are Here To Stay
Despite the efforts of old school advertisers doing things the old way, social media and digital advertising are here to stay. The basic rules of advertising have not changed, but the way we present content and advertising have changed due to the invention of social media and digital advertising. Read More Here.
5 Ways to Grow Marketing in the Era of the Empowered Consumer
Brinker gives great advice to CMOs for using digital marketing to deliver an exceptional customer experience in this era of the empowered consumer, one touch point at a time. Read More Here.
Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are now even more ways to reach your target audience. But how should you use the tool to generate the most successful results? Read More Here.
Instagram Photos With Faces Get 38% More Likes
Instagram photos that include faces are far more likely to get likes from followers than those without, a new study suggests. According to a report conducted at Georgia Tech, people are more drawn to photos that feature the face. In fact, of 1.1 million randomly-selected Instagram photos analyzed with face detection software, those with faces were 38% more likely to get Likes and 32% more likely to get comments. Read More Here.