This is an experiment in social media. It is also an opportunity to demonstrate how we, at SP Digital, can take your business to the next level in the social media arena.
Kitchen Crashin’ with Tara is a new series where I get to visit local restaurants and people’s homes and learn how to cook something cool. We film it and publish it the day the column goes on the Food page in the Salisbury Post.
On February 17, 2014, I began a Facebook page for an article and video that was not yet published in the Salisbury Post and on the SalisburyPost.com. The article and corresponding video was published on February 18, 2014.
I began constructing my new Facebook page with a headshot that I thought represented me well (taken by Sean Meyers). I then used a cover photo that was designed by one of our super cool graphics people (Andy Mooney).
From there, I filled out the required information about the page’s content.
I sent it to a few friends, and ta-da! Facebook page complete.
The article and video came out on Tuesday, February 18, 2014, and I used this new Facebook page and my personal Facebook page to really promote the article with posts. I also included information about the series on my work email signature.
Now, I did really push and ask my Facebook friends to like the page. About 150 of them did.
On February 22, 2014, I did spend $55 of my own money to promote the Facebook page over two days. But, it actually resulted in less “likes” than I anticipated (Only 27). What was most effective was more of a grassroots, organic strategy. I asked my friends to “like” my page, and subsequently, a lot of their friends saw that they “liked” Kitchen Crashin’ with Tara, and then they “liked” it.
The first week, my Facebook “likes” grew from 0 to 535 and subsequently to 609 by March 4, 2014.
This weekend, I also had some tricks up my sleeve. People, in general, have interesting patterns when they are on Facebook . This is based on market research, but mostly based on what I see on accounts I have managed. Between 7am to 8am and 7pm to 9pm, this is when “socializing” happens most on Facebook.
Between 8am and 5pm, a lot of people are at work and are more open to B2B communication, articles, newsworthy information, weather, traffic, and services / products you provide. This is the type of posting that should occur during regular office hours.
So, if you are trying to engage your fans, post fun and engaging material before work and before bedtime. I chose to post pictures and videos of my daughter making cupcakes. I know my demographic. According to my Facebook insights, my demographic is women.They are within my age range. And I am making the assumption that there are probably moms and working moms like me. So, I post pictures of easy recipes, tips in the kitchen, my children, and the articles from the Salisbury Post.
You can find this information on your Facebook business page under “See Insights.”
The seven things I have found that work best for engagement (of course, depending on your demographic) are: 1) kids, 2) animals, 3) comics, 4) religious quotes embedded on photos, 5) patriotic images and quotes, 6) selfies with kids and animals, 7) and all of these combined! And don’t forget video. Video indexes at a rapid pace.
Is it time consuming? Yes. There really is no doubt about that.
Is it worth it? Yes. Social media is the new form of marketing. How best can I demonstrate what I do and how I do it then to market myself and walk you through the process?
I will update this blog over the next few weeks to track progress. I will ask my graphics guru to create a better format website for me. I will continue posting and curating content.
Let’s see how it goes! Don’t forget to “like” my page!
Contact me for more information regarding social media fulfillment at firstname.lastname@example.org.