Sure. You’ve heard about mobile marketing. But what is it, really? It really is just a fancy way of saying “advertising on your smartphone, iPad, or other mobile device.”
At SP Digital, we offer an array of mobile marketing products to our advertisers, but many people don’t really know what those products are.
Here are just a few types of mobile marketing that your business can benefit from.
When you are using your smartphone or other mobile device and look at websites, games, or apps, you will notice display ads showing up at the top, on the side, or they pop up for a few seconds and then vanish. If you are looking at SalisburyPost.com on your mobile device, you will see an ad unit under the SP logo. These are mobile display ads.
Search Engine Marketing (SEM)
If you happen to use your mobile device to search Google or other search engines, there may be a highlighted or featured business at the top of the search. These businesses have paid to have that spot to beat out their competitors. It is highly effective, particularly because most people only look at the top three items in the results list. These types of ads can be set up one of two ways, either as a cost/pay per click (where the business gets charged every time their ad is clicked) or by impressions (how many times the ad appears on given websites). You may see these acronyms used as digital shorthand: CPC (Cost Per Click) and CPM (Cost Per Mille/Thousand).
Text Message Marketing
Businesses collect a great deal of data from their consumers. Some businesses use eblasts to connect with people, and others are now using text messaging. Consumers are nine times more likely to respond to a text than email. 95 – 98% of text messages are read within minutes of receipt, so a strong call to action is necessary. This type of marketing requires an opt-in from your consumer base, and it is one of the most effective forms of advertising. Retailers use them to move inventor (30% off all earrings, today only with this text message!). Restaurants use them to encourage foot traffic (Free appetizer with this mobile coupon. 4-7pm. Tonight only!). Churches use them for prayer requests. Other organizations use them to encourage event attendance. The options are endless. And the more creative, the better. Text message marketing is one of the most cost effective marketing tools with the highest return on investment.
TAP INTO THE POWER OF MOBILE MARKETING
No matter what your business size or budget, we are here to help. For information about SP Digital, contact Tara Van Geons at email@example.com.